# About RevelRaw

> RevelRaw is a native macOS RAW photo editor built by independent developer Daniel Tello. Who makes the app, how it is funded, and why it runs on your Mac.

- Canonical HTML: https://revelraw.com/about
- Markdown mirror of this page: https://revelraw.com/about.md
- Language: English
- Machine-readable site index: https://revelraw.com/llms.txt · Full site as one file: https://revelraw.com/llms-full.txt

Updated August 25, 2026 · RevelRaw

RevelRaw is a native macOS RAW photo editor for every major camera brand — Canon, Nikon, Sony, Fujifilm, Panasonic, Olympus/OM System and more — with the deepest support for Sony Alpha. Drop in a `.CR3`, a `.NEF` or an `.ARW`, and the app decodes it on your Mac, reads the scene with on-device AI, ranks 40+ curated presets to match, and lets you fine-tune, compare and export — without your photograph ever touching the internet.

## Who builds it

RevelRaw is made by **Daniel Tello**, an independent developer and photographer. There is no venture funding and no growth team behind the app — it is funded entirely by the people who buy it, which keeps its incentives simple: make RAW editing on the Mac fast, private and genuinely pleasant, and the business takes care of itself.

That independence shapes the product. RevelRaw has no accounts, no cloud storage and no telemetry, because nothing about its business model needs your data. Apple handles every purchase through the Mac App Store; we never see your name, payment details or photographs.

## The app at a glance

- **Platform:** macOS 26.0 or later, native on Apple Silicon and Intel Macs.
- **Formats:** 24 RAW formats opened, including Sony ARW, Canon CR3/CR2/CRW, Nikon NEF/NRW, Fujifilm RAF, Panasonic RW2, Olympus/OM System ORF and DNG.
- **Editing:** 40+ curated presets across 15 photographic categories, ranked by on-device AI scene detection, plus full fine-tune controls — exposure, tone curve, color grading, HSL, sharpening, grain and more.
- **Export:** JPEG, PNG, TIFF and HEIF with platform-aware presets for Instagram, Flickr, 500px, Adobe Stock, print and web, and full EXIF/IPTC metadata embedding.
- **Pricing:** free to download with one free full-quality export; RevelRaw Pro is available as a subscription or a one-time lifetime purchase on the [Mac App Store](https://apps.apple.com/app/revelraw/id6773942240).
- **Privacy:** 100% on-device processing — no cloud, no account, no tracking. Read the full [privacy policy](https://revelraw.com/legal/privacy.md).

## This website

Alongside the app, revelraw.com publishes practical guides on RAW photography for Mac users: what each RAW format actually contains, how to open and convert files from specific camera bodies, honest editor comparisons, and technique guides for film looks and export settings. Most guides are available in English, Spanish, Japanese, German, French and Portuguese.

The site is also built to be readable by AI assistants: every page has a Markdown mirror (append `.md` to any URL), and [llms.txt](https://revelraw.com/llms.txt) is a curated index of the whole site.

## Get in touch

Questions, feedback or press inquiries are welcome — see the [contact page](https://revelraw.com/contact.md) for the right address, or write to [info@revelraw.com](mailto:info@revelraw.com). You can also find RevelRaw on [Instagram](https://www.instagram.com/revelraw.app/).